Bookings – Let’s Get This Party Started!

You’re signed up & you’re in business for yourself! Great, now where’s the paycheck? The first thing to get the cash flow going is to book some parties!
Where do you find them? Mostly we are told to contact friends and family ~ and that is great, provided you have some nearby that are excited to get you started. However, that is not always the case. It wasn’t for me. I had all brothers – not married, so I wasn’t getting any shows from family. (My mom was ill and wasn’t able.)
I had a “real” job where I worked with one other lady and she agreed to host a show. I had recently moved to town; therefore, I had not yet been able to create new friendships.
Luckily, I had one friend that I knew from high school. We set out to make a plan. She invited a few of her friends and then, we decided to do the only thing I could think of…….I searched out other party planners like myself and asked them if they would like to attend my friend’s show. To my surprise, several of those ladies showed up!
The neat part was they already knew how to do this business, so they were the first ones to jump up and book a party! I was able to book 8 shows off that one party. But, what if I’d been afraid to ask? Just think, if you love your product, others will too!
The next major thing that really works is to make sure that you emphasize to the guests, that they bring someone else along! This is where you get the strength of your bookings. Statistics teach us that we should be able to get 2-3 shows booked from each show. I tracked that for 3 years myself & it was exactly true.
However, if there are no uninvited guests, then this “clique” may not want to have another show quickly. That makes sense to you, doesn’t it? If it were your paycheck, would you want to attend one of these shows every week? Of course not! You would want them spread out throughout the year.
Make sure you have something special to offer for hosting a show. Create an incentive that will entice them to book. Does your Home Office offer something to your hostesses? If so, consider adding something of your own to it. Think…..what is a party worth to you?
Would you pay someone $50 to get a $500 show?

Consider: What does your Home Office offer hostesses? Do you receive special pricing on any products? What would you add to create a great booking incentive?
Action: Create an incentive plan for your Hostesses for an entire year. Start advertising this at your shows, on your business cards, etc. Get the word out!

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